Industry News

POI Pulse August 11, 2014  PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here Trends & Developments Prestige Brands Social & Digital for Branding Source: (Drug Store News August 8, 2014) Looking forward, Prestige plans to employ new real-time mobile marketing technology that will push out offers to consumers in proximity of …

POI Pulse August 4, 2014  PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here Trends & Developments Kraft’s Vernon on Trade Spending & Discipline Source: (Food Navigator August 1, 2014) Trade spending is not delivering in the way that it used to, and if the food industry wants to deliver profitable growth, it …

POI Pulse July 28, 2014 POI July 28, 2014
 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here Trends & Developments Unilever – Innovation to Drive Pricing Strategy Source: (Marketing Week July 24, 2014) Chief Executive Paul Polman said Unilever is embarking on an “innovation drive” to improve its pricing mix and boost sales …

POI Pulse July 21, 2014 POI July 21, 2014
 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here Trends & Developments Twitter Exec –  Insights on BTS Shopping Source: (eMarketer July 18, 2014) We’ve seen brands start their campaigns progressively earlier to vie for top-of-mind awareness within consumer groups. Overall, the brand marketing push over …

POI Pulse July 14, 2014 POI July 14, 2014
 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here Trends & Developments Walmart’s System Will Buy Media for Suppliers Too Source: (Ad Age July 11, 2014) Walmart met recently with around 200 supplier marketing executives in part to discuss the Walmart Exchange, or WMX, which …

POI Pulse July 7, 2014 POI July 9, 2014
 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here Trends & Developments Nielsen and Kraft Pilot New Brand Tracking Tool  Source: (AdWeek July 6, 2014) Nielsen’s newest product is going by the slightly unwieldy title multi-touch attribution, or MTA, but what it can do …

April 6-8, 2014 POI -Pinnacle Foods – Trade Optimization…The New Frontier Ahold USA and Utz_Quality Foods–A View into Retailer & Manufacture Relationships from the Inside Out POI Winning with the Retailer Spring 2014-Del Monte How to Assess Your Trade Capability and Build the Case for Investment-Improvement POI-Campbell’s Lessons Learned in the Trade Optimization_Journey POI Hormel …

POI Pulse June 30 2014 POI June 23, 2014
 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here   Trends & Developments Marrying Digital & In-Store + Personalized Offers
Source: (Drug Store News June 26, 2014) The combined solutions allow users to search and navigate to specific products in a 3D augmented reality …

POI Pulse June 23 2014 POI June 23, 2014
 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here   Trends & Developments Nielsen – Innovative New Products Awards
Source: NY Times June 22, 2014) It’s tough being a consumer products company. Of the nearly 3,500 new consumer goods introduced in 2012, just 14 …

“It was two days well spent at the POI Trade Promotion Optimization Summit in Chicago. Your team did a really nice job of…” Director, Category Planning and Support ( Hormel Foods)

“The March 13-15th POI Conference was information packed and well worth the time invested. Thank you for your commitment and expertise.” I.T. Project Leader (Herr Foods Inc.)

POI Pulse June 16 2014 POI June 16, 2014
 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.P-O-I.org View the Preliminary Agenda Here   Trends & Developments Starbucks Successful Payments App Source: (Forbes June 13, 2014) While most of the world was getting ready for Halloween celebrations in late October 2013, Starbuck announced that now 11% of …