Industry News

Half way through the year we at POI are impressed with the progress made by several in our industry since we ran the POI 2019 Survey “Nearly 17 Percent of CPG Manufacturers Are Incorporating Artificial Intelligence into Pricing and Promotion Analytics, the Promotion Optimization Institute Finds” – We know today of several more that are taking on …

A few of you have asked how the POI Northeast Summit differs from other events. POI research (survey from over 100 top consumer goods companies) demonstrates that the lack of connectivity between trade promotion systems and retail execution systems is severely impacting execution and revenue gains by millions of dollars. Execution is everything, and the inability …

POI Guest Column Predictive Ordering Drives  Food Retailing, Distribution,  and Manufacturing   Retailers traditionally rely on salestrends, intuition, and various data streams to drive their product  ordering. With today’s competitive environment, more than ever they are investigating the applicability of superior technology like predictive ordering to provide a market advantage. Predictive and Suggested Order solutions …

POI Guest Column The time machine: Predicting future demand flows across large portfolios with unprecedented precision By Brian Elliott, Partner and Head of Innovation at Periscope By McKinsey The question how demand will change subsequent to a price increase, a promotion, or a portfolio restructuring program isn’t new. In the past, companies have often relied on …

The POI Canadian Summit in Toronto this week    This past week the POI team spent two exciting and intense days in the electric City of Toronto with the Canadian CPG and Retail Industry’s best and brightest.   The 200+ attendees were discovering new practices, and technologies to apply to their enterprise and trading partner relationships.  …

The POI Canadian Summit in Toronto this week is sold out!   Dear POI Canadian Summit Attendees, It is our sincere pleasure to welcome you to the inaugural Promotion Optimization Institute (POI) Canadian Growth Summit in Toronto, ON, where you’ll find endless opportunities to advance your RGM, Promotion, Advanced Analytics, and Retail Execution capabilities.  This …

POI Guest Column   “Improving forecast accuracy with an Advanced TPM Platform” In response to competitive pressures and rising cost, an iconic beverage company partnered with an Integrated Trade Promotion Management Platform with machine learning capability for managing their trade spend.  The company had a diverse portfolio of over 400 brands with 100,000 plus distinct …

We just concluded the Successful POI European Summit, taking place on the SS Rotterdam! Great job with the POI Summit in Rotterdam! Our team that joined you have several take-aways that we will be putting into practice now. Thank you for your hard work to bring value to all delegates. We look forward to our …

Dear POI European Summit Delegates, We are here in Rotterdam with a growth-oriented passion and purpose! We are genuinely proud to welcome you to the Promotion Optimization Institute’s 5th Annual European Promotion Optimization Summithttp://bit.ly/POIRotterdamSummit2019  to take on the challenges not previously solved. This POI Summit is taking place on the SS Rotterdam!  This vessel is …

The Promotion Optimization Institute Names the Top Retail Execution and Monitoring Vendors for 2019 in Annual Report Six of the top 2019 best-in-class recipients entered into new retail execution and monitoring categories including predictive artificial intelligence and machine learning This year’s RetX Panorama evaluated 21 solutions from 19 vendors and named the following vendors as …

Promotion Optimization Institute, LLC 2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods We are once again pleased to offer this analysis of the global Retail Execution marketplace. It comes at an absolutely critical time because our 2019 POI Survey and research on the State of TPx and Retail Execution indicate that: (Source …

POI brief on the AFS and Exceedra Merger We recently completed a briefing with Exceedra and AFS about their recent merger. POI will share our view on this change in the market. Firstly, POI believes this is an excellent strategic fit for both organizations.  AFS has been a leader in the TPM and Retail Execution space.  The …