Execution is Everything!Best Practice #4 POI State of the Industry Both manufacturers and retailers spend an exorbitant amount of time planning and negotiating through the deals process. Yet, at the end of the day, execution is everything. When retailer aligned promotions are not executed as planned at the store level, both teams fail to gain the expected results. POI research reflects …
Industry News
POI Pulse February 17, 2020
Strategic Revenue Growth Management (SRM). POI Best Practice #2 The RGM planning diligence and profit focus has transformed episodic, once a year planning into an ongoing and dynamic planning practice deeply rooted in advanced analytics. RGM governs at the center of the organization, working closely with functions such as brand management, finance, and sales to …
POI Pulse January 27, 2020
The POI 2020 State of the Industry Report Released! “POI research reflects that CPG leadership can no longer use historical practicesto grow a profitable business due toindustry paradigm shifts. Retailer and manufacturer operating models were not built to handle today’s industry complexity,” saidPam Brown, Chief Commercial Officer, POI. “New digital savvy brands are typically less …
POI Pulse December 16, 2019
We at POI wish you all a Merry Christmas, Happy Hanukkah, and our best wishes for every success (work, family, health) in 2020! See you in Chicago, Berlin, Toronto, and Dallas!! 2019 marked an impressive milestone for POI – our 11th anniversary. It is truly incredible to look back at the progress we have made as an Association and …
POI Pulse December 9, 2019
This week we are proudly hosting Advancing CG Executives at Saint Joseph’s University for the POI Certified Collaborative Marketer (CCM)™ curriculum, and certification. Leading companies including Land O’ Lakes, Wawa, Mckee Foods, Kind Snacks, Constellation Brands, Wakefern, Mars, and others are here to advance skills. Your next chance to becoming a Certified Collaborative Marketer (CCM) is June 17-18, at …
POI Pulse November 25, 2019
Thank You! – All of us at the Promotion Optimization Institute thank everyone connected to POI for your support. We have a lot to be thankful for this year. Here are a few things of the many things we’re grateful for: Inspiring Members Our members are among the best and brightest (full disclosure: we’re biased). We’re continually …
POI Pulse November 11, 2019
Last Week in Dallas, Texas! It’s been about a week since the 9th Annual POI Fall Summit, and we continue to hear from several of you who attended the deepest and most advanced Summit we’ve had so far. Attendees left inspired and engaged – and we know many of you are, too – to continue …
POI Pulse October 28, 2019
At the upcoming POI Summit in Dallas, TX, POI will present awards for “Best in Class” TPx and Retail Execution Vendors during a brief Awards presentation! Thank you to all who will be joining us in just 10 short days for making the business case (aided by this world-class agenda) at the POI Fall Annual Summit …
POI Pulse September 30, 2019
Two great ways to Skill Up at POI in the next 60-Days! 1. POI Webinar Series: How L’Oréal Leverages AI to Structurally Improve ROI Hosted by Promotion Optimization Institute, sponsored by Visualfabriq What was once impossible, applied AI in RGM is here today! According to Promotion Optimization Institute’s research, greater than 50% of leading CPG companies are using and …
POI Pulse July 15, 2019
Half way through the year we at POI are impressed with the progress made by several in our industry since we ran the POI 2019 Survey “Nearly 17 Percent of CPG Manufacturers Are Incorporating Artificial Intelligence into Pricing and Promotion Analytics, the Promotion Optimization Institute Finds” – We know today of several more that are taking on …
POI Pulse July 8, 2019
A few of you have asked how the POI Northeast Summit differs from other events. POI research (survey from over 100 top consumer goods companies) demonstrates that the lack of connectivity between trade promotion systems and retail execution systems is severely impacting execution and revenue gains by millions of dollars. Execution is everything, and the inability …
POI Pulse July 1, 2019
POI Guest Column Predictive Ordering Drives Food Retailing, Distribution, and Manufacturing Retailers traditionally rely on salestrends, intuition, and various data streams to drive their product ordering. With today’s competitive environment, more than ever they are investigating the applicability of superior technology like predictive ordering to provide a market advantage. Predictive and Suggested Order solutions …