POI Guest Column The time machine: Predicting future demand flows across large portfolios with unprecedented precision By Brian Elliott, Partner and Head of Innovation at Periscope By McKinsey The question how demand will change subsequent to a price increase, a promotion, or a portfolio restructuring program isn’t new. In the past, companies have often relied on …
Industry News
POI Pulse June 17, 2019
The POI Canadian Summit in Toronto this week This past week the POI team spent two exciting and intense days in the electric City of Toronto with the Canadian CPG and Retail Industry’s best and brightest. The 200+ attendees were discovering new practices, and technologies to apply to their enterprise and trading partner relationships. …
POI Pulse June 10, 2019
The POI Canadian Summit in Toronto this week is sold out! Dear POI Canadian Summit Attendees, It is our sincere pleasure to welcome you to the inaugural Promotion Optimization Institute (POI) Canadian Growth Summit in Toronto, ON, where you’ll find endless opportunities to advance your RGM, Promotion, Advanced Analytics, and Retail Execution capabilities. This …
POI Pulse June 3, 2019
POI Guest Column “Improving forecast accuracy with an Advanced TPM Platform” In response to competitive pressures and rising cost, an iconic beverage company partnered with an Integrated Trade Promotion Management Platform with machine learning capability for managing their trade spend. The company had a diverse portfolio of over 400 brands with 100,000 plus distinct …
POI Pulse May 20, 2019
We just concluded the Successful POI European Summit, taking place on the SS Rotterdam! Great job with the POI Summit in Rotterdam! Our team that joined you have several take-aways that we will be putting into practice now. Thank you for your hard work to bring value to all delegates. We look forward to our …
POI Pulse May 13, 2019
Dear POI European Summit Delegates, We are here in Rotterdam with a growth-oriented passion and purpose! We are genuinely proud to welcome you to the Promotion Optimization Institute’s 5th Annual European Promotion Optimization Summithttp://bit.ly/POIRotterdamSummit2019 to take on the challenges not previously solved. This POI Summit is taking place on the SS Rotterdam! This vessel is …
POI Pulse April 29, 2019
The Promotion Optimization Institute Names the Top Retail Execution and Monitoring Vendors for 2019 in Annual Report Six of the top 2019 best-in-class recipients entered into new retail execution and monitoring categories including predictive artificial intelligence and machine learning This year’s RetX Panorama evaluated 21 solutions from 19 vendors and named the following vendors as …
POI Pulse April 22, 2019
Promotion Optimization Institute, LLC 2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods We are once again pleased to offer this analysis of the global Retail Execution marketplace. It comes at an absolutely critical time because our 2019 POI Survey and research on the State of TPx and Retail Execution indicate that: (Source …
POI Pulse April 15, 2019
POI brief on the AFS and Exceedra Merger We recently completed a briefing with Exceedra and AFS about their recent merger. POI will share our view on this change in the market. Firstly, POI believes this is an excellent strategic fit for both organizations. AFS has been a leader in the TPM and Retail Execution space. The …
POI Pulse April 8, 2019
POI Guest Column Whitepaper: How AI enables Revenue Growth Management: Harmonized Data Graph AI can help harmonize data across diverse channels, across retailers and across sources including both structured and unstructured data. Just as Google can organize the world’s information into an efficiently searchable connected graph, it is also now possible to organize and …
POI Pulse April 1, 2019
Welcome to the POI Spring Annual Summit this week in Chicago, IL On behalf of the POI Education Advisory Board, we are thrilled to welcome each of you to the Spring Annual Promotion Optimization Institute (POI) Summit. This past year POI celebrated our 10th Anniversary since we were founded with a bold vision for the …
POI Pulse March 25, 2019
Get the most out of the upcoming POI Chicago, European, and Canadian Summits – prepare now, and understand where your skills and capabilities benchmark against progress in our fast-evolving CGP and Retail Industry! Here are a few highlights that will be threaded throughout the research document, and answers delivered at the POI Summits: The lack of …