Industry News

As you kick off your 2019 initiatives, POI is ready to guide you with meaningful research, and answers to help achieve your goals POI 2019 State of the Industry Report – Early Insights:   Pam Brown, POI’s Chief Commercial Officer, presented a few early industry insights at the November Summit in Dallas. The annual POI …

We at POI wish you all a Happy New Year! We wish you every success (work, family, health) in 2019!  See you in Chicago, Rotterdam, New Jersey, Toronto, and Dallas!!   POI Pulse Guest Column The Role of Digital in CPG 2019: Areas for Reflection by Sri Rajagopalan – Always – the ideas, thoughts and words …

We at POI wish you all a Merry Christmas, Happy Hanukkah, and our best wishes for every success (work, family, health) in 2019!  See you in Chicago, Rotterdam, New Jersey, Toronto, and Dallas!!   This year marked an impressive milestone for POI – our 10th anniversary. It is truly incredible to look back at the …

Advance with these POI Summits! Chicago, IL & Rotterdam, NL  View the Preliminary Agendas – Register Here POI Members: Contact jhampto@p-o-i.org Today for Your Complimentary Pass The presentations from the recently concluded POI Fall Annual Summit in Dallas, TX are available to POI Members here   POI 2019 State of the Industry Report – Early Insights …

Trade Revenue Management Challenges in CPG  Organizations Today There are various headwinds which are forcing manufacturers  to sharpen their ability to understand every penny that is being spent with retailers. Not just above the net sales line, but below the line where retailers are starting to make demands. Those headwinds include: Retailer Consolidation The Declining Center Store  Deep …

Join us in Chicago, then Rotterdam for the  POI 2019 Spring then European Annual Summits!   Register Here   The presentations from the recently concluded POI Fall Annual Summit in Dallas, TX are available to POI Members here   POI 2019 State of the Industry Report – Early Insights Part 1 of 2:  (part 2 in …

The presentations from the recently concluded POI Fall Annual Summit in Dallas, TX are available to POI Members here   POI Celebrates 10 Years Today…90 more to Go!   Exactly Ten years ago, a handful of highly dedicated professionals, founding members and sponsors, plus industry leaders decided to join me in founding the Promotion Optimization …

Next POI CCM Orientation – December 12 and 13, 2018! Scholarship opportunity available! “I truly enjoy meeting as a group and learning from the professors and colleagues at the POI Certified Collaborative Marketer program at Saint Joseph’s University.  Thanks for putting this certification program together, it’s fantastic!” said Veronica Escalante, Customer Development Manager, Sprout Foods, Inc Learn more, and …

  Whether this was your first experience at a POI Summit or we’ve had the privilege of previously hosting you, we sincerely thank those of you and your companies for choosing the Promotion Optimization Institute as the organization, resource, and live venue (around the globe) for learning and advancing with best practices, and identifying next steps for …

Beginning this Wednesday at the Promotion Optimization Institute Fall Annual Summit, Dallas, TX On behalf of the POI Education Advisory Board, we are excited to welcome each of you to the Fall Annual Promotion Optimization Institute (POI) Summit. Exactly ten (10) years ago, in the heart of the Great Recession, the Promotion Optimization Institute was …

Some of what Attendees will experience at POI in Dallas next week to prepare them for growth today, and tomorrow.   A 2020 Vision of Growth!  Getting Strategy, Teams, and Capabilities Right for Changing Times Leaders set strategy and maximize the performance of their teams. The best do this without disruption during times of uncertainty …

Some of the most important takeaways from this year’s POI TPx Vendor Panorama POI’s research and evaluation of Trade Management and Optimization technologies are as follows: –          Data quality and integration are big challenges to the promotional cycle. This manifests itself particularly in the areas of post event analysis, gleaning macros insights, and performing predictive …