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POI Pulse October 26, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com The POI Summit in Dallas Next Week is Sold Out! Source: (Promotion Optimization Institute, Oct. 26)Record numbers of CPG and Retailer executives will be in Dallas, TX next week gathering around a world-class agenda. The sessions will cover the latest research,how CPG’s and …

POI Pulse October 19, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Innovation Boosts Unilever in Third Quarter Source: (Food Bus News October 15, 2015) “Importantly, our competitiveness has improved, and after three quarters in which our growth was no more than in line with our markets, we are now gaining share once again, Graeme …

POI Pulse September 14, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Mondelez Raises Targets for Ad Spend/Digital Source: (Ad Age September 10, 2015) Chief Growth Officer Mark Clouse said Thursday Mondelez plans to increase advertising and consumer support to over 10% of revenue, which would be up from more than 9% in the second …

POI Pulse September 8, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Dale Hagemeyer Joins the POI as Partner Source: (The Boston Globe Sept. 8, 2015) “We are excited to have Dale join the Promotion Optimization Institute leadership team, and believe it is one of the most important and exciting developments we have had to …

POI Pulse August 31, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Meijer mPerks Members Clip Billion Coupons Source: (Drug Store News August 27, 2015) The popularity of digital coupons and shopping apps is at an all-time high as price-conscious shoppers are realizing how much their iPads, tablets and mobile phones can be used as …

POI Pulse August 24, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com   Trends & Developments Solutions and CG Companies Advance with Trade Promotion Gartner’s 2015 Market Guide for Trade Promotion and Management and Optimization profiles TPM and TPO vendors and provides key findings, trends and recommendations for Consumer Goods Companies. Access a copy of …

POI Pulse August 17, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Nestle Sees Signs of Improvement in Frozen Source: (Food Bus News Aug. 14, 2015) “We have delivered both top- and bottom-line growth, both in developed and emerging markets and across all three zones,”Fracois-Xavier Roger EVP and CFO of Nestle said. …

POI Pulse August 10, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Grounds for Excitement – Center Store Source: (Grocery HQ August, 2015) Single-serve cups are expanding the overall category; not cannibalizing it, says Dennis Crawford, senior marketing manager at Massimo Zanetti Beverage USA, the Portsmouth, Va.-based manufacturer of Chock full o’Nuts, …

POI Pulse August 3, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Pinnacle Leads with Retail Execution & On-trend Innovation Source: (Food Bus News July 31, 2015) During the quarter, Pinnacle Foods introduced a pair of platforms under the Birds Eye banner. “While still early, both platforms have been met with strong …

POI Pulse July 27, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Nestle USA Putting a Fresh Spin on Frozen Source: (Food Bus News July 24, 2015) “We still believe the frozen category in general is still a very rich and fertile category with lots of potential left in it,” said Jeff …

POI Pulse July 20, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Past Prime – Is Amazon In Danger of Being Disrupted? Source: (Forbes.com July 16, 2015) Why? Its current focus on online commerce runs counter to where global commerce is headed – a seamless blending of online, offline, personalized, social shopping. …

POI Pulse July 13, 2015 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Trends & Developments Peapod Re-Launches Mobile App Source: (Retail Touchpoints July 8) Order Genius is a search recommendation engine designed to instantly suggest products shoppers have purchased in the past – the consumer can fill their carts with just a few clicks. The …