Promotion Optimization Institute
Optimizing sales, marketing, and merchandising strategies.
POI Guest Column Whitepaper: How AI enables Revenue Growth Management: Harmonized Data Graph AI can help harmonize data across diverse channels, across retailers and across sources including both structured and unstructured data. Just as Google can organize the world’s information into an efficiently searchable connected graph, it is also now possible to organize and …
Welcome to the POI Spring Annual Summit this week in Chicago, IL On behalf of the POI Education Advisory Board, we are thrilled to welcome each of you to the Spring Annual Promotion Optimization Institute (POI) Summit. This past year POI celebrated our 10th Anniversary since we were founded with a bold vision for the …
Get the most out of the upcoming POI Chicago, European, and Canadian Summits – prepare now, and understand where your skills and capabilities benchmark against progress in our fast-evolving CGP and Retail Industry! Here are a few highlights that will be threaded throughout the research document, and answers delivered at the POI Summits: The lack of …
Come to the POI Chicago Summit Early for Strategies, stay throughout for Deep Dive ROI Sessions! http://bit.ly/POISpringSummit2019 Wednesday2-6PM Central Pre-Conference Symposium for Consumer Goods: “Delivering More with Less through Commercial Excellence” Kantar Consulting – Latest trends in the retail, shopper and technology landscape across commerce – Perfect Category Management: Delivering More with Less – Using Cloud, Mobile …
Nearly 17 Percent of CPG Manufacturers Are Incorporating Artificial Intelligence into Pricing and Promotion Analytics, the Promotion Optimization Institute Finds The annual POI Trade Promotion and Retail Execution Report found that 75 percent of manufacturers have challenges obtaining key data from retailers New York, New York, – March 6, 2019- The Promotion Optimization Institute(POI), the leading resource for …
The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, today released the POI 2019 Annual State of the Industry – TPx and Retail Execution Report Author – Pam Brown, Chief Commercial Officer, POI https://poinstitute.com/about/poi-publications/ POI is shifting the report from relaying tactical implementation tips to strategic leadership focal points. This report …
POI Concurrent Deep Dive ROI Centered Workshops at the POI Summit! Reach Joanie at jhampto@p-o-i.org to reserve your spot as a manufacturer or retailer (complimentary) as space in each workshop is limited. A. Best Practice Workshop to Optimize ROI on Your Data & Analytics Investment (nearing capacity) Poor and incomplete data leads to rework, inaccurate analyses and …
The POI 2019 TPx and Retail Execution Report The State of TPx and Retail Execution for Global Consumer Goods and Retail Introduction As with our previous survey(s), the 2019 Promotion Optimization Institute (POI) TPx and Retail Execution Benchmarking Survey focused on the intersection of the people, processes, and technologies required to be a suitable collaboration …
Introducing the POI Transformational Leadership Council (TLC): This group of Sr. Executives has an industry-leading mindset. To be influential leaders and transform our organizations, we will collaborate with other strategic thinkers across the CPG industry. When strategic partners connect, break throughs happen. The POI Transformational Leadership Council (TLC) is a change-oriented community of business and technology leaders activating …
Several of our Manufacturer and Retailer Members have asked us about how to better activate the great learnings’ experienced at the POI Summits with our teams. Beyond the pre-conference symposia, RGM Share Group, Lightning Talk Sessions, and POI Leadership Connect Council, POI Deep Dive Workshops on day 2 of the Summit will provide CPG and Retailer Teams the tangible information needed to …
POI Pulse Guest Column Trade Revenue Management Challenges in CPG Organizations Today There are various headwinds which are forcing manufacturers to sharpen their ability to understand every penny that is being spent with retailers. Not just above the net sales line, but below the line where retailers are starting to make …
Guaranteed ROI at POI With so much coverage on AI, Advanced Analytics tools, Modeling, and Data, many are considering what investment the need to make in tools and services. The plethora of tools (exciting and necessary) is only as cool, as the opportunity to make the most of them, thereby achieving a solid return …