Industry News

Hosted by Promotion Optimization Institute In response to competitive pressures and rising costs,Consumer Goods Manufacturers benefit from improved capabilities, and revenue management solutions that provide business users with an insights-driven business-planning platform to help them optimize their trade investments. Beyond trade spend optimization, CPG’s look to improve their ability to predict, and shape promotional demand,which in turn are …

POI Pulse Guest Column   Four levels of Trade Promotion Management  If you are a sales manager, or an account manager the results your team or your team produces can really come down to what level you have collectively achieved with your management of Trade Promotions. I define these as the four levels of Trade …

We have just concluded the successful 3rd Annual POI Retail Execution Summit!    Presentations will be available to attendees and POI Members later this week here. We hosted leading manufacturers and retailers including over 30% New Attendees (around strategies to get closer to shoppers, while driving sales).  Attendees from both sides of the stage benefited from best …

We are proud and excited to welcome you to the 3rd Annual Promotion Optimization Institute (POI) Retail Execution Summit in Morristown, N.J. Here you will find new opportunities to advance your capabilities and grow your organization via sales effectiveness, retail execution, mobile and analytic capabilities for physical, eCommerce, and click & collect models for these …

The POI 2018 State of the Industry Survey The Promotion Optimization Institute (POI) is conducting the annual industry survey to help you and your company improve promotion effectiveness & efficiency and retail execution to understand your business successes and challenges. Additionally, will help us to deliver research, best practices and POI Summit events that serve …

View the Complete AI, ML, RGM, and eComm Agenda at POI  Source: (POI Summit 9/26-9/28 2018)  Register today to join Wakefern, PepsiCo, Hershey, Colgate, Pfizer, Kellogg, Meijer, Pinnacle Foods, SAP, Kind Snacks, Campbell, and more, while learning success cases with Retail Execution, eCommerce, AI, RGM and Analytics from J&J, EY, Church & Dwight, SAP, Mondelēz, …

  The Impact of Trade Promotion on Customer Planning and Execution POI Pulse Guest Column Trade promotion planning and execution is a top priority for both manufacturers and retailers. Yet many programs fail to provide a return despite a steady increase in promotion spending. In order for promotions to be effective, companies need to begin …

  Just released – POI suggests the following strategies for improving your trade promotions: Seek to enable all of your trade promotion related processes with technology We see a large number of activities that are done in spreadsheets instead of through a system. You are not alone in this regard. Our survey shows that 91% …

POI 2018 TPx Panorama Released – Announces Best in Class! Source: (Crossroads – NBC News 8-27-2018) “Consumer buying behavior and the market landscape have dramatically changed in the last few years, which is further fueling a necessary but profound paradigm shift in the CPG ecosystem that calls for manufacturers and retailers to understand not only …

Invest in yourself! In the 10 years since… Over $2 Million saved by identifying a change in process. 1320 past Attendees have advanced their careers, gaining the necessary skills at POI. Here’s what’s in store for you, and your teams at the upcoming POI Summits in Morristown, NJ, and then Dallas, TX: Best practices for …

Switching on Growth at the Store and Market Levels – Today and Tomorrow Access the full White Paper here Introduction The Promotion Optimization Institute (POI) is specifically focused on how to “switch on growth” with the knowledge that consumer goods (CG) companies can improve how they execute at the retail store level through a combination …

The Promotion Optimization Institute’s 2018 TPx Vendor Panorama   Dale Hagemeyer, POI, and Pam Brown, Chief Commercial Officer, POI Preview   The Promotion Optimization Institute (POI) continues to focus on improving the trade promotion process in all of its aspects. It continues to be an industry challenge, and from 2017 our annual POI Survey data …