Industry News

Part 5 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 4.[new_line] Functional area Recipient(s) Why critical to retail execution? Data Visualization Accenture CAS Turns data into insight with meaningful and quickly understood graphics and/or dashboards. Analytical Insights StayinFront …

Part 4 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 3.[new_line] Functional area Recipient(s) Why critical to retail execution? Mobile UX eLeader, StayinFront Increased adoption, usability and engagement. Desktop UX Kantar Retail Xtel Addresses the often overlooked needs …

The POI Retail Execution Summit Agenda September 26-27, 2016 | St.Louis, MO [divider][one_half] How Data and Technology Provide New Ways to Measure and Transform Retail Execution Presented by: Mike Marzano Solutions Expert, Retail Execution, Mondelez[/one_half][one_half_last][/one_half_last][divider] [one_half] [/one_half][one_half_last] Discovering Category Opportunities at Store Level via Image Recognition Technology Presented by: Muhammad T. Abdullah Director, Commercial Capabilities, …

Part 3 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 2. Prioritize functionality above delivery method. Your first decision is whether you will want to do customization to a solution that will take it out of the upgrade …

Part 2 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 1. Planning the right product assortment and a strong lineup of promotions means little if plans don’t get executed correctly and field sales personnel don’t have the right …

Part 1 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. One third of consumer goods companies surveyed feel that they don’t execute well at the store level Regardless of the route to market, consumer goods companies and their distribution partners must be able …

POI Pulse August 15, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Registration is open for Retailers, Manufacturers, and Distributors! Trends & Developments Pepsi’s First ‘#Promoted Sticker’ Campaign on Twitter Source: (Ad Age August 15, 2016) Twitter has introduced its first “#Promoted Stickers” campaign, with Pepsi as its inaugural customer. Starting Monday, Pepsi-themed stickers will …

POI Pulse August 8, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Registration is open for Retailers, Manufacturers, and Distributors! Trends & Developments Amazon Japan Suspected of Antitrust Practices Source: (Business Insider August 8, 2016) Amazon Japan is suspected of imposing conditions on retailers such as forcing them to sell products at a lower price …

POI Pulse July 25, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Registration is open for Retailers, Manufacturers, and Distributors! Trends & Developments Walmart Next Move to Compete with Amazon Source: (Business Insider July 22, 2016) Walmart Marketplace, Walmart’s third-party seller service, has added roughly 250 new merchants to its online marketplace since the beginning …

POI Pulse July 18, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Registration is open for Retailers, Manufacturers, and Distributors! Trends & Developments The Secret of Managing Marketing Teams Across Borders Source: (Marketing Week July 15, 2016) The scale of the Diageo-owned Baileys business, which spans more than 50 global markets, means it is not always …

POI Pulse July 11, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Registration is open for Retailers, Manufacturers, and Distributors! Trends & Developments Strategic Thinking-the Coca-Cola Zero Sugar Launch Source: (Marketing Week July 8, 2016) Coca-Cola rolls out its biggest marketing investment in a decade with the Coca-Cola Zero Sugar campaign launchOur ambition strategically is …

POI Pulse July 5, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Registration is open for Retailers, Manufacturers, and Distributors! Trends & Developments Kimberly-Clark, and Coca-Cola Lead at POI Winning with Promotion Optimization in Latin America Summit July 19-20, Miami Beach Join your peers (inquire about a complimentary registration), or invite your Latin American Manufacturer, …