Industry News

Thank you to all of you who attended (and still registering plus attending now) the POI Virtual Summit! We greatly appreciate your support, feedback, and enthusiasm for all we do together in our detailed, measurement- oriented world here at POI. Your questions (during and after sessions) continuously demonstrate our collective passion for performance when we are together live, …

We at the Promotion Optimization Institute, having been founded during the great recession, understand the severe economic impacts of Covid-19 on people in our community and industry. We are constantly seeking ways to support our Membership including the Consumer Goods and Retail Industry. During this past weekend, I looked back on POI’s mission “to lead …

POI Thanks you and your entire team, who continuallly take on the challenges to succeed. Stay healthy and safe!Join POI and Register nowto join us for the POI Virtual Summit, from your desk, on May 12, 2020, 10 AM ET – 5 PM ETOmnichannel, RGM and Strategies to Lead Through Covid-19 In the New Digital Age for Optimal Customer Experience and …

Execution is Everything!Best Practice #4 POI State of the Industry Both manufacturers and retailers spend an exorbitant amount of time planning and negotiating through the deals process. Yet, at the end of the day, execution is everything. When retailer aligned promotions are not executed as planned at the store level, both teams fail to gain the expected results. POI research reflects …

Strategic Revenue Growth Management (SRM). POI Best Practice #2 The RGM planning diligence and profit focus has transformed episodic, once a year planning into an ongoing and dynamic planning practice deeply rooted in advanced analytics. RGM governs at the center of the organization, working closely with functions such as brand management, finance, and sales to …

The POI 2020 State of the Industry Report Released!   “POI research reflects that CPG leadership can no longer use historical practicesto grow a profitable business due toindustry paradigm shifts. Retailer and manufacturer operating models were not built to handle today’s industry complexity,” saidPam Brown, Chief Commercial Officer, POI. “New digital savvy brands are typically less …

We at POI wish you all a Merry Christmas, Happy Hanukkah, and our best wishes for every success (work, family, health) in 2020!  See you in Chicago, Berlin, Toronto, and Dallas!! 2019 marked an impressive milestone for POI – our 11th anniversary. It is truly incredible to look back at the progress we have made as an Association and …

This week we are proudly hosting Advancing CG Executives at Saint Joseph’s University for the POI Certified Collaborative Marketer (CCM)™ curriculum, and certification.  Leading companies including Land O’ Lakes, Wawa, Mckee Foods, Kind Snacks, Constellation Brands, Wakefern, Mars, and others are here to advance skills. Your next chance to becoming a Certified Collaborative Marketer (CCM) is June 17-18, at …

Thank You! – All of us at the Promotion Optimization Institute thank everyone connected to POI for your support. We have a lot to be thankful for this year. Here are a few things of the many things we’re grateful for: Inspiring Members Our members are among the best and brightest (full disclosure: we’re biased). We’re continually …

Last Week in Dallas, Texas! It’s been about a week since the 9th Annual POI Fall Summit, and we continue to hear from several of you who attended the deepest and most advanced Summit we’ve had so far. Attendees left inspired and engaged – and we know many of you are, too – to continue …

At the upcoming POI Summit in Dallas, TX, POI will present awards for “Best in Class” TPx and Retail Execution Vendors during a brief Awards presentation!   Thank you to all who will be joining us in just 10 short days for making the business case (aided by this world-class agenda) at the POI Fall Annual Summit …

Two great ways to Skill Up at POI in the next 60-Days! 1.  POI Webinar Series: How L’Oréal Leverages AI to Structurally Improve ROI  Hosted by Promotion Optimization Institute, sponsored by Visualfabriq What was once impossible, applied AI in RGM is here today! According to Promotion Optimization Institute’s research, greater than 50%  of leading CPG companies are using and …