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POI Pulse Guest Column   The Capabilities You Need Now   Here comes Gen Z. They’re unlike any generation you’ve met before. Gen Z’s views and values are strikingly different from those of their immediate predecessors, the Millennials. To Gen Z, Twitter and Facebook are old news, and a mention of email earns you nothing …

POI Pulse Guest Column In anticipation of a major promotional launch, CG companies plan compelling sales collateral and a set of economic enticements aimed at winning existing shoppers and persuading potential customers who currently buy competitors’ products. However, you may be missing one critical piece of the puzzle – timing. It’s not just about what …

The POI Names Pam Brown as Chief Commercial Officer! Source: (Promotion Optimization Institute July, 2016) With new CCO Pam Brown, POI builds on its leadership adding industry expertise in eCommerce, analytics, and consumer goods. Additionally, POI Advisory Board Adds New Members: Lisa Malleus, Head of ecommerce Digital Solutions at Mondelēz International, and Lisa Henriksen, most recently serving as Senior Vice President of Marketing …

As we at the POI continue to identify innovative areas for profitable growth, including the POI eCommerce Business Leadership Council, we also continue to identify new areas for growth at physical retail stores. One area where we see trading partners are succeeding is better execution at retail, how it relates to revenue management, and optimization, plus …

POI Pulse Guest Column: Blockchain Readiness for Trade Promotion Blockchain is hailed as a more secure, faster, and highly flexible network over which data can be transmitted. Because trade promotion has typically and traditionally been managed over highly segregated technologies, behind the corporate firewall, transaction speed and security have not been much of an issue …

Case Study on Personalized, Better Executed Promotions: Household Cleaning Products Manufacturer Situation: A top household cleaning products manufacturer was merchandising a seasonal quarter pallet display program in Target stores and wanted to evaluate the in-store execution of the vehicle as well as measure its effectiveness when executed properly. Approach: Program Design * Define goal: understand …

POI Leadership is meeting with the POI eCommerce Business Leadership Council today to collaborate as retailers and suppliers to jointly design and execute eCommerce strategy that is focused on shopper loyalty building and drives ROI for both manufacturer and retailer. We are committed to greatness! Our goal is to evaluate and define eCommerce and omni-channel strategy to …

This week we are proudly hosting Advancing CG Executives at Saint Joseph’s University for the POI Certified Collaborative Marketer (CCM)™curriculum, and certification. Leading companies including Nestle, Keurig Green Mountain, J&J, Anjimoto Windsor Foods, Constellation Brands, and others. Are here to advance skills. Your next chance to becoming aCertified Collaborative Marketer (CCM) is December 13-14 , at …

We are once again thrilled to piece together the agenda for the Retail Execution Summit http://bit.ly/POIReSummit2018. It comes at an absolutely critical time because our 2018 POI Survey and research on the State of TPx and Retail Execution indicate that: * Overall satisfaction with the ability to execute at retail declined by 3 percentage points from …

Guest Column Michael Gamage, Dir Consumer Sales & Trade Promotion, General Mills – Blue Buffalo  POI Board Member Found: The Biggest Obstacle to Sales Reporting Did you ever wonder why your new reports are not used? I have found the main reason visualized, real time, integrated reporting doesn’t work is not the system but the …

  We are here in Budapest with a purpose! Beginning Tuesday, we are excited and genuinely proud to welcome Delegates to the Promotion Optimization Institute’s  4th Annual European Summit to take on the changing retail environment and get out in front to succeed. Each of you here, and those reading this represent the big ideas and the drive …

POI 2018 State of the Industry Revealed Trends Now that we are approaching our 2nd leading event around the globe, let’s revisit the dialogue and trends. Much was uncovered, and advanced upon at the POI Spring Annual Summit in Chicago. More will be vetted, and advanced at the POI European Summit in Budapest, HU next week. …