Industry News

POI Pulse October 10, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com View the near final agenda with Unilever, Mondelez, Kellogg Co.,Henkel, Meijer, J&J,Georgia Pacific, Chicken of the Sea, Plated.com, etc. here, and Register Today! Trends & Developments Achieving Mutual Growth through Data Centered Collaboration The most advanced, meaningful agenda centered on trade promotion, Retail …

POI Pulse October 3, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com View the preliminary agenda with Henkel, Meijer, J&J,Georgia Pacific, Chicken of the Sea, Plated.com, etc. here, and Register Today! Trends & Developments Amazon Marketplace Shoppers Rebuff Emails Source: (Fortune Mag Sept. 30, 2016)Sellers deluge often inboxes with requests for product reviews, inquiries about …

POI Pulse September 26, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com View the preliminary agenda with Meijer, Georgia Pacific, Chicken of the Sea, Plated.com, etc. here, and Register Today! Trends & Developments Americans to Spend $2.5 Billion on Candy Halloween Source: (Grocery HQ Sept. 23, 2016) When it comes to where consumers will shop …

The last in a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read the previous part. Remote monitoring refers to that which can be known about store-level conditions without actually entering the physical store. Examples include: Product availability Promotional compliance Product listing …

POI Pulse September 19, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com View the preliminary agenda with Meijer, Georgia Pacific, Bimbo Bakeries, Plated.com, etc. here, and Register Today! Trends & Developments Last Chance to Register-POI Retail Execution Summit Source: (POI Saint Louis, MO Sept. 25-27) Register now to join, Mondelez, Kimberly-Clark, Michael Foods and Others …

Part 7 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 6. We see an increasing interest in an on-demand workforce (often referred to as “crowdsourcing”) of the data collection component of the store visit. This means checking for: …

POI Pulse September 12, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com View the preliminary agenda with Meijer, Georgia Pacific, Bimbo Bakeries, Plated.com, etc. here, and Register Today! Trends & Developments Sprouts Sales Fall Short as Conventional Promotions Popped, CEO Says Source: (Supermarket News Sept. 8, 2016) Sprouts Farmers Market CEO Amin Maredia on Thursday …

In case you missed it…. Part 6 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 5.[new_line] Functional area Recipient(s) Why critical to retail execution? Guided Selling StayinFront Addresses the issue of sales personnel “not having the information to …

In case you missed it… Part 5 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 4.[new_line] Functional area Recipient(s) Why critical to retail execution? Data Visualization Accenture CAS Turns data into insight with meaningful and quickly understood graphics …

In case you missed it… Part 4 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 3.[new_line] Functional area Recipient(s) Why critical to retail execution? Mobile UX eLeader, StayinFront Increased adoption, usability and engagement. Desktop UX Kantar Retail Xtel …

Part 6 of a several part series based on the Promotion Optimization Institute TPx and Retail Execution Survey published in January 2016. Click here to read Part 5.[new_line] Functional area Recipient(s) Why critical to retail execution? Guided Selling StayinFront Addresses the issue of sales personnel “not having the information to make decisions while in the …

POI Pulse September 5, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com View the preliminary agenda with Meijer, Georgia Pacific, Bimbo Bakeries, Plated.com, etc. here, and Register Today! Trends & Developments Nestlé Waters Preps For Halloween Marketing Source: (Geomarketing September 3, 2016) “We’re analyzing all the trigger points that send consumers on what we call …