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POI Pulse January 3, 2017 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Last Year’s Spring Summit was Sold Out – Reserve Your Spot Now! Trends & Developments The 10 Most Purchased Brands Globally Source: (The Independent Dec. 30, 2016) The ranking is based on how many households around the world are buying each brand and how often, …

POI Pulse December 19, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Last Year’s Spring Summit was Sold Out – Reserve Your Spot Now! Trends & Developments World’s Future Home For Digital Commerce Growth Source: (Forbes December 14, 2016) Already South Korea has become a leading online grocery market as the long-held tradition of visiting …

POI Pulse December 12, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com ast Year’s Spring Summit was Sold Out – Reserve Your Spot Now! Click here to register today – All Registrants receive a recorded copy Trends & Developments Pernod Further Expands in Craft Spirits Source: (Reuters December 9, 2016) With small, independent distillers popping …

POI Pulse December 5, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Last Year’s Spring Summit was Sold Out – Reserve Your Spot Now! Trends & Developments Pepsi’s Internal Marketing Shark Tank Contest Source: (Fastcocreate December 1, 2016)Fast Pitch was created by the company’s internal innovation group PepsiCo Creator, launched last year. PepsiCo North America …

POI Pulse November 28, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Last Year’s Spring Summit was Sold Out – Reserve Your Spot Now! Trends & Developments Hormel Growth Includes More Deals Source: (Star tribune, Nov. 27, 2016) Hitting the gas on growth – Hormel’s long-term goal is for regular annual gains of 5 percent …

POI Pulse November 21, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Last Year’s Spring Summit was Sold Out – Reserve Your Spot Now! Trends & Developments Big Data at Tesco: Real Time Analytics Source: Forbes November 17, 2016) Where data is very much at the forefront is sales forecasting. Modelling trends in customer behavior …

POI Pulse November 14, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Last Year’s Spring Summit was Sold Out – Reserve Your Spot Now! Trends & Developments General Mills Surprise Growth Star -Totino’s Source: (Minneapolis Star Tribune 11-12-16) To reach these skeptical young buyers, the marketing team has pushed many boundaries at General Mills a …

POI Pulse November 7, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com Last Year’s Spring Summit was Sold Out – Reserve Your Spot Now! Trends & Developments Why Unilever, P&G are Backing Off Price Promotions Source: (Marketing Week November 2016) While John Moeller CFO, P&G admitted there are many cases where investing in price promotion …

POI Pulse October 31, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com See you in Dallas for the most progressive and actionable agenda! Trends & Developments Coca-Cola Shares its Formula for Growth Source: (Marketing Week October 26, 2016) “Good marketing on its own is not enough, it needs to be placed alongside better execution. When …

POI Pulse October 24, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com TUESDAY OCTOBER 25, 2:00pm EASTERN US — REGISTER NOW Trends & Developments The New Conagra: Moving from Foods to Brands Source: FoodBizNews October 21, 2016) Future success for the company involves “breaking from some bad habits,” Sean Connolly, President and CEO said. Most …

POI Pulse October 17, 2016 PUBLISHED BY PROMOTION OPTIMIZATION INSTITUTE Visit www.POInstitute.com View the near final agenda with Beiersdorf, Unilever, Mondelez, Blue Buffalo, Sunny Delight, Kellogg Co.,Henkel, Meijer, J&J,Georgia Pacific, Chicken of the Sea, Plated.com, etc. here, and Register Today! Trends & Developments Unilever: No sacred cows with Zero-Based Budgeting Source: (Marketing Week October 13, …

The POI “Achieving Mutual Growth through Data Centered Collaboration” Summit Agenda November 2nd – 4th | Dallas TX [divider] Wednesday, November 2, 2016 Workshop for Consumer Goods and Retailers: Moving to Digital Trade Management while keeping an Eye on Traditional Trade Management Defining what exactly is digital? Facilitated by:  Dale Hagemeyer, Partner, Promotion Optimization Institute, LLC [divider] …